SO GOOD TO BE FLAT, 2018.
Illustration on fabric and ceramic.
I.c.w Ministry of Foreign Affair.
So Good To Be Flat is a branding proposal as a part of the project Dutchness Now.
Daeun proposes to use the flatness of the Dutch landscape as aesthetic elements for the branding, to communicate the good mindset of Dutch people as collaborators. Her strategy is to flip over the preconceived opinions about the flat land as boring into the positive horizontal aspect; possibilities of being flexible, non-hierarchy. progressive, out of box minded, and long-sighted ways of doing things.